Live Well: The Pursuit of Feeling Good
Author: Erika Zauner, HealthKick Founder
Five years ago, we were corporate crusaders struggling to balance our demanding professional lives with living a healthy and balanced lifestyle. We saw the untapped potential for employers to be a driving force to improve the wellbeing of their global workforce, and HealthKick was born.
Our mission is to be a magnetic force for people to discover their version of wellness. We empower businesses to be a conduit for lifelong wellbeing by offering employees a transformative wellness experience powered by the most culturally connected consumer brands.
A year into the pandemic, the pivotal role that employers play in the wellbeing of their workforce has never been more pronounced. 76% of employees believe their employer is responsible for their health & wellbeing and 52% would change jobs for the right benefits.
Employers are stepping up to meet the challenge. With all the hardships the pandemic precipitated, the silver lining is that companies have never been more committed to the wellbeing of their global workforce.
Wellness is no longer a nice to have but a must have.
Consumers have never been more driven to proactively stay in control of their mental and physical health. Last March, as people quarantined at home and cities became eerily quiet, the traffic on our site spiked, as we experienced greater volume from our members than ever before.
That fervor has not only sustained, but grown over this past year. By mid-2020, nearly half of US adults placed greater emphasis on their mental wellbeing and more than one third reported they are exercising. With our health in full focus, people are recognizing the need to stay active, and discover new solutions to manage their health. These new habits have the potential to last long after vaccines are distributed across the globe.
As a result, businesses are presented with a unique opportunity to be a catalyst for scaling sustainable wellbeing.
Beyond our physical health, wellness has become a refuge – a way to cope with the stress of uncertainty, to keep ourselves occupied when we’re Netflixed out, a social outlet for the human interaction we crave- even if it’s via a livestream class, and a way to connect more deeply with who we are, and what we want out of our lives.
We are mastering the art of blending work and home life. We are adjusting to a world that looks and feels different than the one we knew a year ago. Yet, life has felt like all work and no play.
Wellness is the pursuit of feeling good again.
What has kept us motivated at HealthKick through these tough times is knowing we can help others through one of the most challenging times of their lives. For this opportunity, we are eternally grateful.
We couldn’t think of a better way to give back than a complimentary week of curated wellness experiences designed as a respite from our daily routines. We invite you, your colleagues and friends, to join us for Live Well – a fresh start to move our bodies, rejuvenate our minds, grow and stretch ourselves, as we reemerge from our cocoons to welcome spring with a glimmer of hope on the horizon that a better and brighter future is waiting.
